Market analysis and competitors of our range of products:
Our position in the local market is well founded and we have a big share of the market as shown below:
Appliance Group |
Share grade |
|
Cookers and Ovens |
second |
|
Heaters |
first |
|
Box Fans |
second |
|
Ceiling Fans |
second |
|
Microwave Ovens |
fourth |
|
Water Dispensers |
third |
|
Vacuum Cleaners |
fourth |
|
Washing Machines |
fifth |
Knowing that Al Anwar only started three years ago in the field of washing machines, it then becomes clear that we occupy a very good position in the market. It is our strategic planning to move ahead and advance towards occupying top position with full determination to reap a big market share.
We are also planning to introduce new items in our range of products such as refrigerators, air conditioners and TV screens.